Shaping the future of tourism
Sustainable Tourism
Tourism that is not sustainable fundamentally undermines its own existence. On this basis, we continue to develop our sustainability strategy across departments.
In communication with potential visitors to Germany, FEEL GOOD has been our global leading campaign for several years, aiming to specifically promote sustainable offers and provide international guests with practical aids for responsible, climate-friendly, and environmentally friendly travel.
Our extensive expertise in future-oriented tourism is an integral part of our international networking and the transfer of know-how within the industry, available in various formats.
With our internal sustainability initiative, we also face challenges as a company, such as climate change, demographic change, New Work, and inclusion, as well as the resulting regulatory requirements. This is documented in our Sustainability Progress Report and successful certifications such as Green Globe or EMAS.
Digital Transformation
Digitalisation already shapes a large part of the value chain in tourism – whether in the inspiration phase with virtual reality, communication via social media, distribution via global online platforms, or in various innovative services for customers on the go. A key role here is played by applications of artificial intelligence.
We see ourselves as digital first movers in all operational areas.
Integration of experimental data in market research and presentation in innovative data dashboards. Knowledge Graph with over 500,000 semantically structured data sets. Pilot projects and participation opportunities for partners in innovative marketing activities: virtual experience worlds, online campaigns, influencer marketing.